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No More Flying Blind: A Produce Industry Playbook for Retail Visibility


The produce category has gone from ~300 SKUs in the 90s to 3,000+ today. Retail buying has centralized. Store visits cost thousands and cover a fraction of the shelf. Meanwhile, your competitors aren't waiting around to find out what's happening in market.

Industry veteran Ray Wowryk breaks down how fresh brands are using shelf intelligence to stop reacting and start leading.

Ray Wowryk

 

The fresh produce category has exploded from ~300 SKUs in the mid-90s to 3,000+ today. Retail buying has centralized. And getting to market costs thousands  for store visits that only scratch the surface.

In this webinar, we sit down with produce industry veteran Ray Wowryk for a candid, practitioner-led conversation on how fresh brands can turn shelf data into better questions, stronger buyer conversations, and a real competitive edge.

What You'll Learn:

  • Why the visibility gap is getting wider and more expensive to ignore

  • How digital shelf intelligence has replaced the field agent model

  • Why data is a starting point, not an answer and what to do with it

  • How to turn what you see in store into ammunition for your next buyer meeting

  • Why adoption is a culture problem, not a technology problem

 

 

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Guest Speaker: Ray Wowryk

Ray Wowryk is a fresh food industry leader with more than 40 years of experience helping brands grow through retailer partnerships, business development, and category strategy. As President of RSW Marketing Inc. he works with growers, fresh marketers, commodity groups and sourcing organizations across North America to identify growth opportunities, strengthen customer relationships, and drive market expansion. His experience gives him a practical perspective on what it takes to successfully break into new retailers and build sustainable growth.

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